Is Your Menu Cage-Free Ready? The F&B Industry's Ethical Shift

May 29, 2024

This article explores the rising popularity of cage-free eggs in the global F&B and hospitality industries. It highlights the growing consumer demand for ethically sourced food and the shift by major corporations towards cage-free practices. The article emphasizes the potential benefits for Vietnamese egg farmers, including aligning with consumer preferences, potentially improving egg quality, enhancing competitiveness, and contributing to long-term sustainability. It cites examples of Vietnamese companies embracing cage-free practices and concludes by encouraging farmers to join this trend to secure their future success.

The global food industry is undergoing a significant shift towards ethical and sustainable practices. One area witnessing this change is egg production, with cage-free eggs emerging as a prominent trend within the F&B (Food and Beverage) and Hospitality sectors worldwide. This blog explores the rise of cage-free eggs and the potential benefits they hold for Vietnamese egg farmers.

Why Cage-Free Eggs?

Consumers today are increasingly conscious of the welfare of animals involved in food production. Confined cages have been criticized for restricting natural behaviors like nesting, dustbathing, and perching. Cage-free systems, on the other hand, offer hens more space and freedom to move around, leading to improved animal welfare.

This shift in consumer sentiment is reflected in purchasing habits. Studies consistently show a surge in demand for cage-free eggs. Fueled by a growing consumer preference for ethical egg production, demand for cage-free eggs in the U.S. is soaring. The cage-free laying flock has grown by over 10.5 million hens in just the first half of 2023, reflecting a significant shift in the market.

A Global Commitment

Forward-thinking F&B and Hospitality businesses are recognizing this trend. Major restaurant chains like McDonald's, Burger King, and Starbucks have all committed to sourcing 100% cage-free eggs for their global operations. Supermarket giants like Walmart, Kroger, and Costco have also implemented similar policies.

The hospitality industry is not far behind. Leading hotel chains like Hilton, Marriott International, and Hyatt Hotels Corporation have all pledged to transition to cage-free eggs across their properties worldwide. For instance, Hilton aims to source 100% cage-free eggs for all owned, managed, and franchised hotels by 2025.

The Rise of Cage-Free in Vietnam

While Vietnam's egg industry is still dominated by caged production, the winds of change are blowing. Consumers are becoming more aware of animal welfare concerns, and several companies are taking a proactive stance. Leading the charge are companies like Mondelez Kinh Do Vietnam, a food manufacturer, who announced a commitment to using only cage-free eggs in their products by 2025. Similarly, hospitality brands like the Fusion Hotel Group and restaurant chains like Pizza 4P's, known for their focus on sustainability, have pledged to transition to 100% cage-free eggs in Vietnam. These forward-thinking businesses are demonstrating the growing demand and viability of cage-free eggs in the Vietnamese market.

Why Vietnamese farmers should join the trend?

Transitioning to cage-free production might seem daunting, but it can be a rewarding move. Here are some potential benefits to consider:


Cage-free isn't just a trend, it's the future. Embrace this opportunity to become an industry leader in ethical and sustainable egg production. By going cage-free, you'll not only attract new customers who value these practices but also strengthen your brand and secure your farm's long-term success. Explore the possibilities and take the next step toward a thriving, sustainable future.